| AFRICAN PIONEER LIMITED (APL)
started out from very humble beginnings in 1990. It occurred
to the founders at the time that there were major changes about
to take place in South Africa, which could bring vast, unprecedented
opportunities. A “new” economy would come into existence.
This called for a new approach to investment that called for
considerable amounts of vision and strategic thinking in stride
with the changes.
At its early stages African Pioneer Limited, through various
wholly owned subsidiaries, engaged in a number of businesses
namely; retail, distribution and logistics businesses in
the black townships and coloured areas. It specialised in
the products of such industrial giants like Parmalat and
Coca cola.
Through a policy of pragmatic and progressive business management
the company expanded substantially and now has a larger shareholder
base and a strong organisational infrastructure. There are
almost a hundred individual shareholders that are predominantly
from the black communities of the Eastern Cape. APL attracts
considerable goodwill in its name, and operates throughout
South Africa.
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